50D
Sophistication Index

Brown & Brown

We are a law firm specializing in claims involving personal injury, workers compensation and criminal matters. I started the firm with my brother, Charles Brown, in 1993. We both graduated from Univ…

HQ Bedford, MA#1 of 1 Attorneys 1 bbrown.com Tel +1 317-569-9200 Est. 1922

Brown & Brown is a Bedford, Massachusetts-based personal injury firm running 15 technologies across 11 categories. Key investments include Zoho CRM for crm, Google Analytics for analytics & HubSpot Chat for chat & intake. The firm has 2 office locations. Brown & Brown is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
47.6% Percentile
#969 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Compliance 1
CRM 1
Email Infrastructure 2
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
ahead
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Pond Lehocky Giordano Llp. 82.5 96.3% Retention Innovators
Shulman-Hill 92.0 96.2% Retention Innovators
Hay Law Group 49.5 96.2% Retention Innovators
choycelawfirm.com 38.5 95.7% Basic Tech Adopters
Mcgriffwilliams 28.0 95.7% Basic Tech Adopters
Sanders Law Firm 33.5 95.7% Basic Tech Adopters
Badgley Law Group 37.5 95.7% Conversion-Focused Firms
Blake and Associates Law Firm 33.5 95.7% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
40%
Zoho CRM
retention stack (Zoho CRM)
Technology Opportunities used by peers
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.5 D 1 Bedford you
FitzGerald Law Company 61.0 C+ 10 Boston
Warner, Federico & Ryan LLP 24.0 F 10 Boston
The Law Offices of Sean Cole 0.0 F 10 Worcester
Tyner Law Offices 0.0 F 10 Chelmsford
Ballin & Associates, LLC 90.0 A+ 9 Foxborough
Office Locations 2 offices
Headquarters
Bedford, MA
110 Great Road, 01730

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