What technology does Baxter Bruce & Sullivan use?

Baxter Bruce & Sullivan uses 14 technologies across 10 categories. Key tools include Adobe Launch, Cloudflare Web Analytics, Invoca, WordPress & Microsoft 365.

How does Baxter Bruce & Sullivan rank among PI law firms?

Baxter Bruce & Sullivan ranks #1263 out of 5,831 firms in the Conversion-Focused Firms segment with a 74.5 Sophistication Index (B grade), outperforming 78% of personal injury firms nationally.

How many attorneys does Baxter Bruce & Sullivan have?

Baxter Bruce & Sullivan has an office in Juneau, Alaska.

What is Baxter Bruce & Sullivan's digital marketing strategy?

Baxter Bruce & Sullivan covers 3 of 4 marketing funnel stages: Awareness, Engagement & Conversion. This comprehensive approach earns a B technology grade.

What firms are similar to Baxter Bruce & Sullivan?

Firms comparable to Baxter Bruce & Sullivan in Alaska include Cook Schuhmann & Groseclose, Inc., Trueb Berne & Beard, LLP, Sandberg & Pace, LLC & Power & Power Law. These firms share similar size and market position.

Baxter Bruce & Sullivan | B Grade, 14 Tools

Baxter Bruce & Sullivan is a Juneau, Alaska-based personal injury firm running 14 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), Baxter Bruce & Sullivan ranks #1263 and outperforms 78% of peers on technology adoption.

Technology Stack 14 tools detected

Analytics 5

Adobe Launch Cloudflare Web Analytics Datadog Facebook Pixel Microsoft Clarity

Call Tracking 1

Invoca

CMS 1

WordPress

Email Infrastructure 1

Microsoft 365

Page Builder 1

Divi

Performance 1

JCH Optimize

Programming Language 1

PHP

SEO 1

All in One SEO

Structured Data 1

Schema.org (LegalService)

UI Framework 1

Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

ahead

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

ahead

behind

Content

behind

Platform

behind

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
Cassian & Carter LLC	66.0	100.0%	Conversion-Focused Firms
The Merkel Law Firm, LLC	74.5	100.0%	Conversion-Focused Firms
Callbiggs	66.0	100.0%	Conversion-Focused Firms
Russell Smith Attorneys	66.0	100.0%	Conversion-Focused Firms
mikeburnslaw.com	66.0	100.0%	Conversion-Focused Firms
ksrllp.com	74.5	100.0%	Conversion-Focused Firms
Arnold & Stafford	74.5	100.0%	Conversion-Focused Firms
kirnerandboldt.com	74.5	100.0%	Conversion-Focused Firms

Funnel Coverage 3/4 stages

Awareness

60%

All in One SEO · Facebook Pixel

Engagement

40%

Microsoft Clarity

Conversion

40%

Invoca

Retention

3 enterprise-grade tools conversion stack (Invoca)

Technology Opportunities used by peers

Google Analytics

72.5% of Conversion-Focused Firms

Google Tag Manager

51.9% of Conversion-Focused Firms

Google Workspace

50.2% of Conversion-Focused Firms

CallRail

48.2% of Conversion-Focused Firms

Google reCAPTCHA

28.9% of Conversion-Focused Firms

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Baxter Bruce & Sullivan	74.5	B	1	Juneau	you
Cook Schuhmann & Groseclose, Inc.	0.0	F	8	Fairbanks
Trueb Berne & Beard, LLP	75.5	B+	7	Anchorage
Sandberg & Pace, LLC	0.0	F	3	Anchorage
Power & Power Law	20.0	F	2	Anchorage
Jason Skala Attorney at Law	10.5	F	1	Anchorage

Office Locations 1 offices

Headquarters
Juneau, AK

9309 Glacier Highway, 99803

Baxter Bruce & Sullivan

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