14F
Sophistication Index

Ball, Ball, Matthews & Novak, P.A.

HQ Mobile, AL#25 of 28 Attorneys 1 ball-ball.com Tel 251-338-2721
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Ball, Ball, Matthews & Novak, P.A. is a Mobile, Alabama-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Wix for cms. Within the Awareness-Only Firms segment (7,198 firms), Ball, Ball, Matthews & Novak, P.A. ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
Analytics 2
Google Analytics Sentry
Chat & Intake 1
Help Scout
CMS 1
Wix
Email Infrastructure 1
Microsoft 365
JS Framework 1
React
JS Library 1
jQuery
Structured Data 1
Schema.org (LocalBusiness)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
philmoilanen.com 13.5 100.0% Awareness-Only Firms
Charley Gee 13.5 100.0% Awareness-Only Firms
tselnerlaw.com 13.5 100.0% Awareness-Only Firms
Indins 13.5 100.0% Awareness-Only Firms
Treelineinsurance 13.5 100.0% Awareness-Only Firms
thedavidlawoffice.com 13.5 100.0% Awareness-Only Firms
Rbrbenefitservices 13.5 100.0% Awareness-Only Firms
Ciaaz 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Ball, Ball, Matthews & Novak, P.A. 13.5 F 1 Mobile you
Stokes Stemle LLC 82.5 A- 10 Montgomery
Braswell Murphy 35.5 F 10 Mobile
Brock & Stout 32.0 F 10 Enterprise
Blackwell Law Firm 29.0 F 10 Huntsville
Weaver Tidmore, LLC 27.0 F 10 Birmingham

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Misty
Misty Firm Data Analyst Top Law Dog