What technology does Baldwin & Baldwin use?

Baldwin & Baldwin uses 5 technologies across 4 categories. Key tools include Crazy Egg, Google Fonts, jQuery, Bootstrap & Tailwind CSS.

How does Baldwin & Baldwin rank among PI law firms?

Baldwin & Baldwin ranks #905 out of 2,353 firms in the Engagement Specialists segment with a 20.0 Sophistication Index (F grade), outperforming 62% of personal injury firms nationally.

How many attorneys does Baldwin & Baldwin have?

Baldwin & Baldwin has an office in Marshall, Texas.

What is Baldwin & Baldwin's digital marketing strategy?

Baldwin & Baldwin covers 1 of 4 marketing funnel stages: Engagement. This focused approach earns a F technology grade.

What firms are similar to Baldwin & Baldwin?

Firms comparable to Baldwin & Baldwin in Texas include The Erwin Law Firm, LLP, Dobbs & Porter, The Matthews Firm & Packard Law Firm. These firms share similar size and market position.

Sophistication Index

5 tech signals

Baldwin & Baldwin

Baldwin Law is a nationally respected firm of trial attorneys with nearly a century of combined trial experience in state and federal courts. They specialize in personal injury cases and intellectual …

HQ Marshall, TX#1 of 2 baldwinlaw.com Tel •••••••••• Est. 2003

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Baldwin & Baldwin is a Marshall, Texas-based personal injury firm running 5 technologies across 4 categories. Key investments include Crazy Egg for analytics, Google Fonts for fonts & jQuery for js library. Within the Engagement Specialists segment (2,353 firms), Baldwin & Baldwin ranks #905 and outperforms 62% of peers on technology adoption.

Technology Stack 5 tools detected

Analytics 1

Crazy Egg

Fonts 1

Google Fonts

JS Library 1

jQuery

UI Framework 2

Bootstrap Tailwind CSS

Tech Investment Profile vs. peer average

Firms with Similar Tech ?

Firm	Score	Similarity	Segment
Personal Injury Attorney Services & More in Aurora IL	20.0	96.5%	Engagement Specialists
A. Russell Blank, LLC	29.5	94.9%	Basic Tech Adopters
Amgfl	19.0	94.8%	Basic Tech Adopters
Hendrickson & Long	20.0	94.8%	Awareness-Only Firms
Segurodeautoycasa	29.5	94.6%	Basic Tech Adopters
The Law Offices of John Vong	29.5	94.6%	Basic Tech Adopters
The Nail Law Firm, LLC	29.5	94.4%	Basic Tech Adopters
mainerilaw.com	29.5	94.3%	Basic Tech Adopters

Firm	Score	Similarity	Segment
Canyonstateinsurance	14.5	100.0%	Awareness-Only Firms
Midwestbenefitsolutions	15.5	100.0%	Awareness Leaders
Clarksvilleinsurance	9.5	100.0%	Awareness-Only Firms
Locator Acg Aaa	14.5	100.0%	Awareness-Only Firms
Locations Veloxinsurance	19.5	100.0%	Awareness Leaders
Donet, McMillan & Trontz, P.A.	14.5	100.0%	Awareness-Only Firms
Hyman Law Offices	4.0	100.0%	Minimalist Tech Users
Ezequieldominguez Website3	9.5	100.0%	Awareness-Only Firms

Gap Analysis vs. segment centroid

Analytics

ahead

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

behind

Content

behind

Platform

behind

Your firm Segment avg

Firms with Similar Websites ?

Firm	Score	Match	Location
Neuro Strategic Coaching Institute	—	47.3%	Miami, FL
Land Boss	—	44.4%	El Dorado Hills, CA
earpenterprises.com	24.0	39.2%	NoneNone
Blink Law Group	30.0	36.0%	Santa Ana, CA
Kaeni Law Group	30.0	36.0%	Santa Ana, CA
KLJ	42.5	36.0%	NoneNone
Fortress Investment Group	28.0	35.8%	New York, NY
Enterprise Holdings Inc.	63.0	35.5%	NoneMO

Firm	Score	Blend	Segment
employeebenefitadvisorsinc.com	24.0	71.4%	Engagement Specialists
shopiroagency.com	32.0	70.1%	Basic Tech Adopters
Investment Law Group of Davis Gillett Mottern & Sims LLC	9.5	69.6%	Awareness-Only Firms
Robert Wilson & Associates	33.5	69.5%	Basic Tech Adopters
oakinsuranceplans.com	4.0	69.1%	Minimalist Tech Users
kinnemaninsurance.com	13.5	68.7%	Awareness-Only Firms
Pierson Ferdinand, LLP	9.5	68.6%	Awareness-Only Firms
donaldsonlawilm.com	13.5	68.6%	Awareness-Only Firms

Funnel Coverage 1/4 stages

Awareness

Engagement

40%

Crazy Egg

Conversion

Retention

Technology Opportunities used by peers

WordPress

87.2% of Engagement Specialists

Contact Form 7

51.0% of Engagement Specialists

Microsoft 365

49.8% of Engagement Specialists

Google Workspace

37.0% of Engagement Specialists

Google reCAPTCHA

29.2% of Engagement Specialists

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Baldwin & BaldwinMarshall	20.020	F	1	Marshall	you
The Erwin Law Firm, LLPSan Marcos	9.510	F	10	San Marcos
Dobbs & PorterTyler	64.064	C+	10	Tyler
The Matthews FirmHouston	9.510	F	10	Houston
Packard Law FirmSan Antonio	26.026	F	10	San Antonio
Carrillo\|Sipes\|Tibbels, PLLCDecatur	73.574	B	10	Decatur

Office Locations 1 office

Headquarters
Marshall, TX

400 West Houston Street, 75671

Baldwin & Baldwin

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