30F
Sophistication Index

Baker & Baker PLLC

For more than 25 years, we at Baker & Baker have made it our goal to help those who have suffered serious personal injury find justice through fair and just recovery of their claims. We are honored to…

HQ Pensacola, FL#23 of 51 Attorneys 1 bakerlawflorida.com Tel +1 850-898-1877 Est. 2009
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Baker & Baker PLLC is a Pensacola, Florida-based personal injury firm running 9 technologies across 7 categories. Key investments include Google Analytics for analytics, Podium for chat & intake & WordPress for cms. Baker & Baker PLLC is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
27.8% Percentile
#4907 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Analytics 1
Google Analytics
Chat & Intake 1
Podium
CMS 1
WordPress
JS Library 1
jQuery
Programming Language 1
PHP
Structured Data 2
Schema.org (LegalService) Schema.org (LocalBusiness)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Robert J. Anderson 4.0 100.0% Minimalist Tech Users
Flangas Criminal Law 4.0 100.0% Minimalist Tech Users
Finerty Law Office - Muskogee Attorney 4.0 100.0% Minimalist Tech Users
Ferrentino Donis & Associates 4.0 100.0% Minimalist Tech Users
Bernard Law 34.5 97.6% Conversion-Focused Firms
Bobby Jones 74.0 96.7% Conversion-Focused Firms
Stacer, PLC 34.5 95.6% Conversion-Focused Firms
Miller & Tischler, PC 34.5 95.6% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Podium
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Baker & Baker PLLC 29.5 F 1 Pensacola you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Pensacola, FL
300 East Government Street, 32502

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Misty Firm Data Analyst Top Law Dog