24F
Sophistication Index

Baer Law Office

Baer Law Office is a full service law firm. We handle car, truck and motorcycle cases. We also handle business issues and business litigation. Our family lawyers help our clients through divorces, mod…

HQ Des Moines, IA#16 of 33 Attorneys 2 baerlawoffice.com Tel 5152792000 Est. 2010
Personal Injury - Plaintiff Car, Truck and Motorcycle Accidents Wrongful Death Dog Bites Family Law Business Law Medical Malpractice Nursing Home Claims +2

Baer Law Office is a Des Moines, Iowa-based personal injury firm running 7 technologies across 6 categories. Key investments include Google Analytics for analytics, Amazon CloudFront for cdn & Google Workspace for email infrastructure. The firm has 2 office locations, handling Personal Injury - Plaintiff, Car, Truck and Motorcycle Accidents, Wrongful Death, Dog Bites cases. Baer Law Office is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
10.1% Percentile
#6109 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 7 tools detected
Email Infrastructure 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Young and Young Attorneys 14.5 100.0% Awareness-Only Firms
croslinlaw.com 18.5 100.0% Awareness Leaders
rodylaw.com 10.5 100.0% Awareness-Only Firms
Kitz Law 13.5 100.0% Awareness-Only Firms
Henry & Beaver 10.5 100.0% Awareness-Only Firms
Tucker Law Group, LLC 14.5 100.0% Awareness-Only Firms
Demichaellaw 14.5 100.0% Awareness-Only Firms
King Insurance 21.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 2 Des Moines you
Stuart Tinley Law Firm LLP 0 F 7 Council Bluffs
Spaulding & Shaull, P.L.C. 0.0 F 6 Des Moines
Johnson, Mulholland, Cochrane, Cochrane, Yung & Engler, P.L.C. 64.0 C+ 5 Fort Dodge
RSH Legal 61.5 C+ 5 Cedar Rapids
Ragsdale LLC 10.5 F 5 Ames
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Des Moines, IA
838 5Th Ave, 50309
Headquarters
Des Moines, IA
838 5th Avenue, 50309

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