65B-
Sophistication Index

Backus, Meyer & Branch, LLP

Since 1977, Backus, Meyer & Branch, LLP, in Manchester, New Hampshire, has represented clients across the state in a variety of legal matters affecting lives and businesses. Our attorneys have more th…

HQ Manchester, NH#3 of 14 Attorneys 5 backusmeyer.com Tel +1-603-244-3282
Personal Injury
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Backus, Meyer & Branch, LLP is a Manchester, New Hampshire-based personal injury firm running 14 technologies across 11 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm handles Personal Injury cases. Within the Conversion-Focused Firms segment (5,831 firms), Backus, Meyer & Branch, LLP ranks #2230 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
61.8% Percentile
#2230 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
longkomer.com 65.0 100.0% Conversion-Focused Firms
coheninjury.com 73.5 100.0% Conversion-Focused Firms
licznerskilaw.com 73.5 100.0% Conversion-Focused Firms
mayerlawoffice.com 65.0 100.0% Conversion-Focused Firms
drewferracuti.com 65.0 100.0% Conversion-Focused Firms
Whcfla 65.0 100.0% Conversion-Focused Firms
Mark Andrews Law, a Partner with Wolcott Rivers Gates, Attorneys at Law 65.0 100.0% Conversion-Focused Firms
fahlawgroup.com 73.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Facebook Pixel
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.0 B- 5 Manchester you
Hamblett & Kerrigan, P.A. 66.0 B- 10 Nashua
Germaine & Blaszka, P.A. 64.0 C+ 8 Derry
Stephen Law Group 43.5 D 7 Manchester
Rainboth, Coughenour & Lown, PA 65.0 B- 7 Portsmouth
Ransmeier & Spellman P.C. 67.5 B- 7 Concord
Office Locations 1 offices
Headquarters
Manchester, NH
116 Lowell St., 03104

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