10F
Sophistication Index

Apperson Crump PLC

HQ Memphis, TN#27 of 31 Attorneys 1 appersoncrump.com

Apperson Crump PLC is a Memphis, Tennessee-based personal injury firm running 9 technologies across 8 categories. Key investments include WordPress for cms, Microsoft 365 for email infrastructure & Barracuda for email security. Ranked #719 among 10,175 firms in the Minimalist Tech Users segment, Apperson Crump PLC outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
92.9% Percentile
#719 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 9 tools detected
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Scroggins Law Group 30.5 100.0% Engagement Specialists
Welborn Sullivan Meck & Tooley PC 28.0 100.0% Retention Innovators
Futurewiseinsurance 49.0 100.0% Retention Innovators
Dorta Law 24.0 100.0% Engagement Specialists
Lhbrennerins 28.0 100.0% Engagement Specialists
Titlenowfl 24.0 100.0% Engagement Specialists
Peralez Franz LLP 0.0 100.0% Minimalist Tech Users
Ls Law 0.0 100.0% Minimalist Tech Users
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
39.9% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F 1 Memphis you
Banks & Jones 70.0 B 10 Knoxville
Lowery & Lowery, Pllc 64.0 C+ 9 Lebanon
Epstein Law Firm 64.0 C+ 9 Chattanooga
The Kennedy Law Firm, PLLC 66.0 B- 9 Clarksville
Law Office of Perry A. Craft, PLLC 20.0 F 8 Nashville
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Memphis, TN
6070 Poplar Ave Ste 600 # 6, 38119-3918

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Misty
Misty Firm Data Analyst Top Law Dog