54C-
Sophistication Index

Abaray Law, P.A.

HQ Lakeland, FL#6 of 29 Attorneys 1 abaraylaw.com Tel +1 863-660-4942

Abaray Law, P.A. is a Lakeland, Florida-based personal injury firm running 13 technologies across 10 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & CallRail for call tracking. Abaray Law, P.A. is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
32.9% Percentile
#3913 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Analytics 1
Call Tracking 1
CMS 1
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Westholidayinsurance 42.5 100.0% Basic Tech Adopters
Eric Skager Law 39.5 99.8% Basic Tech Adopters
Delgadosinsurance 41.0 99.8% Basic Tech Adopters
Cappolino, Dodd & Krebs Law Firm 34.5 99.8% Basic Tech Adopters
J RODRIGUEZ LAW FIRM PLLC 47.0 99.8% Conversion-Focused Firms
Redvo 9.5 98.6% Awareness-Only Firms
briandebrunlaw.com 38.5 98.6% Basic Tech Adopters
michiganoutofstate.com 46.0 98.6% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Contact Form 7 · Ninja Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.5 C- 1 Lakeland you
Kelleher Law 57.0 C 10 Naples
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Lakeland, FL
5835 U.S. 98, 33812

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Misty
Misty Firm Data Analyst Top Law Dog