22F
Sophistication Index

Wills Massalon & Allen LLC

HQ Charleston, SC#35 of 64 wmalawfirm.net Tel 8437271144

Wills Massalon & Allen LLC is a Charleston, South Carolina-based personal injury firm running 9 technologies across 9 categories. Key investments include Cloudflare Web Analytics for analytics, All in One SEO for seo & WordPress for cms. Ranked #392 among 7,198 firms in the Awareness-Only Firms segment, Wills Massalon & Allen LLC outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
94.6% Percentile
#392 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rosales Law Firm 21.5 100.0% Awareness-Only Firms
Ness Law 14.5 100.0% Awareness-Only Firms
Warren Paul Beck, Attorney At Law 21.5 100.0% Awareness-Only Firms
gulfcoastfirm.com 30.5 100.0% Basic Tech Adopters
Leslie Murray Law 21.5 100.0% Awareness-Only Firms
Lanza & Lanza LLP 21.5 100.0% Awareness-Only Firms
Waldlawoffice 21.5 100.0% Awareness-Only Firms
Spragins Barnett & Cobb Plc 36.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
21.5 F — Charleston you
The Law Offices of Jason E. Taylor 58.5 C 80 Columbia
George Sink 85.3 A 68 North Charleston
Stewart Law Offices 82.5 A- 58 Rock Hill
The Steinberg Law Firm 54.5 C- 39 Charleston
Cain Firm 71.0 B 38 Seneca
Office Locations 1 offices
Headquarters
Charleston, SC
97 Broad St, 29401-2202

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim wmalawfirm.net →