14F
Sophistication Index

Wicker Smith

Wicker Smith is a full service litigation law firm defending the best known household brands with more than 60 years of experience, 230 attorneys & 13 offices. We defend brands and professionals in an…

HQ Naples, FL#20 of 35 wickersmith.com Tel 2395525300 Est. 1952

Wicker Smith is a Naples, Florida-based personal injury firm running 10 technologies across 7 categories. Key investments include WordPress for cms, Google Workspace for email infrastructure & Mimecast for email security. Ranked #289 among 10,175 firms in the Minimalist Tech Users segment, Wicker Smith outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
97.2% Percentile
#289 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 2
Email Security 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Crain Caton & James 14.5 100.0% Minimalist Tech Users
PohlmanUSA 14.5 100.0% Minimalist Tech Users
Hrlawflorida 24.0 100.0% Retention Innovators
Wilkinson Barker Knauer 34.5 100.0% Retention Innovators
Lockridge Grindal Nauen P.L.L.P. 14.5 100.0% Minimalist Tech Users
McCloskey Roberson 10.5 100.0% Minimalist Tech Users
BrownGreer PLC 10.5 100.0% Minimalist Tech Users
Athletico Physical Therapy - Surprise (AZ) 34.5 100.0% Retention Innovators
Funnel Coverage 0/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
14.5 F — Naples you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami
Office Locations 1 offices
Headquarters
Naples, FL
9132 Strada Pl Ste 11400, 34108-2942

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