24F
Sophistication Index

Watson & Carroll

HQ Omaha, NE#21 of 36 watsoncarroll.com Tel 4029912100
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Watson & Carroll is a Omaha, Nebraska-based personal injury firm running 9 technologies across 8 categories. Key investments include WPForms for forms, WordPress for cms & Google Workspace for email infrastructure. Within the Engagement Specialists segment (2,353 firms), Watson & Carroll ranks #463 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Engagement Specialists 2353 firms
80.4% Percentile
#463 Rank in segment
19.7 Segment avg SI

Firms that focus on client engagement without significant awareness or conversion efforts.

Technology Stack 9 tools detected
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
on-par
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
GKG Law 28.0 100.0% Engagement Specialists
arrowoodllp.com 32.0 100.0% Engagement Specialists
Myprestoninsurance 4.0 100.0% Minimalist Tech Users
Guerrero Wood Law 24.0 100.0% Engagement Specialists
Pietras Saracino Smith & Meeks, LLP 24.0 100.0% Engagement Specialists
Wildfirelawcenter 20.0 100.0% Engagement Specialists
Parkwestinsurance 4.0 100.0% Minimalist Tech Users
Bowman Jarashow Law LLC 21.5 100.0% Engagement Specialists
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
40%
WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Contact Form 7
51.0% of Engagement Specialists
Google reCAPTCHA
29.2% of Engagement Specialists
Elementor
21.0% of Engagement Specialists
Slider Revolution
18.5% of Engagement Specialists
Gravity Forms
18.3% of Engagement Specialists
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F — Omaha you
Palmer Law Offices, P.C. 22.5 F 24 Ainsworth
Schmit Law Firm LLC 43.5 D 17 Omaha
Atwood Law 82.5 A- 11 Lincoln
Johnson, Flodman, Guenzel & Widger 65.0 B- 8 Lincoln
Domina Law Group pc llo 48.0 D 6 Omaha
Office Locations 1 offices
Headquarters
Omaha, NE
2809 S 160th St, 68130

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