48D
Sophistication Index

Thurswell Law

HQ Southfield, MI#16 of 49 Attorneys 1 thurswell.com Tel 2483542222

Thurswell Law is a Southfield, Michigan-based personal injury firm running 12 technologies across 10 categories. Key investments include Help Scout for chat & intake, Contact Form 7 for forms & CallTrackingMetrics for call tracking. Thurswell Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
23.0% Percentile
#4491 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hunter & Everage 73.0 100.0% Conversion-Focused Firms
chrismorrowlaw.com 62.5 100.0% Conversion-Focused Firms
Mostyn Law 52.0 100.0% Conversion-Focused Firms
Divorce & Mediation Law Firm 62.5 98.1% Conversion-Focused Firms
CCW Safe 68.3 98.1% Retention Innovators
Ballin & Associates, LLC 90.0 97.7% Retention Innovators
PK Law 59.5 97.6% Retention Innovators
Matzus Law, LLC 73.0 97.2% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Contact Form 7
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D 1 Southfield you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Southfield, MI
1000 Town Ctr Ste 500, 48075-1221

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim thurswell.com →