38F
Sophistication Index

Thompson & Thompson

HQ Dallas, TX#72 of 250 Attorneys 1 thompsonandthompsonlaw.com Tel 2149531177

Thompson & Thompson is a Dallas, Texas-based personal injury firm running 10 technologies across 10 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & WPForms for forms. Within the Basic Tech Adopters segment (6,792 firms), Thompson & Thompson ranks #2204 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
67.6% Percentile
#2204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Walker Heye & Meehan Pllc 33.5 100.0% Basic Tech Adopters
The Injury Law Guides 46.5 100.0% Basic Tech Adopters
Mission Injury Law 46.5 100.0% Basic Tech Adopters
Hewson & Van Hellemont, PC 27.0 100.0% Basic Tech Adopters
The Alvarez Law Firm 33.5 100.0% Basic Tech Adopters
Connecticut Trial Firm, LLC 46.5 100.0% Basic Tech Adopters
sutterlawgroup.com 32.0 99.0% Basic Tech Adopters
Wright & Schulte LLC 49.0 99.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F 1 Dallas you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
Dallas, TX
325 N Saint Paul St, 75201-3806

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Misty
Misty Firm Data Analyst Top Law Dog