Sophistication Index
Rawlins Law
Rawlins Law, APC is a personal injury law practice based in San Diego. Owned and operated by a female attorney, the firm provides honest, ethical, and compassionate representation to individuals who h…
Rawlins Law is a San Diego, California-based personal injury firm running 14 technologies across 12 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Intaker for intake software. Rawlins Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.
Technology Stack
14 tools detected
Analytics
1
Call Tracking
1
CMS
1
Email Infrastructure
1
Fonts
2
Intake Software
1
JS Library
1
Performance
1
Programming Language
1
Structured Data
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Welcomelawfirm | 81.5 | 98.8% | Conversion-Focused Firms |
| rlchawaii.com | 46.0 | 98.2% | Conversion-Focused Firms |
| g-glawgroup.com | 60.5 | 98.2% | Conversion-Focused Firms |
| toughinjurylawyers.com | 77.5 | 98.2% | Conversion-Focused Firms |
| Jinks Crow | 37.5 | 98.0% | Conversion-Focused Firms |
| Princefinancial | 23.0 | 98.0% | Basic Tech Adopters |
| Sawyer Law Firm | 33.5 | 98.0% | Basic Tech Adopters |
| Ensurefinancialgroup | 33.5 | 98.0% | Awareness-Only Firms |
Funnel Coverage
2/4 stages
Awareness
40%
Facebook Pixel
Engagement
0%
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities
used by peers
WordPress
Google Analytics
Microsoft 365
Google Tag Manager
Cloudflare Web Analytics
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Rawlins Law | 59.5 | C | 1 | San Diego | you |
| Law Ofc Kim James Kakadelas | 13.5 | F | 10 | Carlsbad | |
| Foldenauer Law Group, Aplc | 20.0 | F | 10 | San Diego | |
| Raymond E. Frost & Associates | 0.0 | F | 10 | Fremont | |
| DP Injury Attorneys | 55.5 | C | 10 | San Diego | |
| Singleton Schreiber | 68.3 | B- | 10 | Tustin |
Attorney Roster
1 found
| Name | Location | Practice |
|---|---|---|
Office Locations
1 offices
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