14F
Sophistication Index

Jones

The Jones Firm is a Santa Fe-based law firm that specializes in business law, civil litigation, and personal injury law. With a highly successful track record, the firm has handled notable and complex…

HQ Santa Fe, NM#6 of 11 thejonesfirm.com Est. 1948
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Jones is a Santa Fe, New Mexico-based personal injury firm running 10 technologies across 8 categories. Key investments include Contact Form 7 for forms, WordPress for cms & Google Workspace for email infrastructure. Jones is part of the Engagement Specialists segment, a group of 2,353 firms with similar technology investment patterns.

Market Segment View segment →
Engagement Specialists 2353 firms
33.1% Percentile
#1576 Rank in segment
19.7 Segment avg SI

Firms that focus on client engagement without significant awareness or conversion efforts.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
on-par
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Boiseriverinsurance 44.0 100.0% Retention Innovators
Olson & Olson 27.0 100.0% Retention Innovators
Briggsfamilyinsurance 24.0 100.0% Engagement Specialists
THE LAW OFFICE OF JAMES F. EPO 0.0 100.0% Minimalist Tech Users
Prince Lobel Tye LLP 0.0 100.0% Minimalist Tech Users
Hirsch & Westheimer, PC 13.5 100.0% Engagement Specialists
herringandherringlaw.com 20.0 100.0% Engagement Specialists
Dean Omar Branham Shirley, LLP 24.0 100.0% Engagement Specialists
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
29.2% of Engagement Specialists
Elementor
21.0% of Engagement Specialists
Slider Revolution
18.5% of Engagement Specialists
Gravity Forms
18.3% of Engagement Specialists
YouTube
16.0% of Engagement Specialists
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F — Santa Fe you
Tawney, Acosta, & Chaparro 33.5 F 99 Las Cruces
Fine Law Firm 79.0 B+ 11 Albuquerque
McGinn, Montoya, Love & Curry, P.A. 10.5 F 7 Albuquerque
The Davis Kelin Law Firm 85.0 A 6 Albuquerque
Buchanan Law 76.5 B+ 6 Albuquerque
Office Locations 1 offices
Headquarters
Santa Fe, NM
141 East Palace Avenue, 87501

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