38F
Sophistication Index

THE PLF

The People's Law Firm is a group of civil rights lawyers who defend the constitutional rights of American citizens and residents. The firm focuses on civil rights litigation representing victims of po…

HQ San Diego, CA#82 of 286 Attorneys 1 the-plf.com Tel 8009994214 Est. 2014

THE PLF is a San Diego, California-based personal injury firm running 11 technologies across 11 categories. Key investments include Google Tag Manager for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), THE PLF ranks #2443 and outperforms 64% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
64.0% Percentile
#2443 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
CMS 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Carse Law Firm 38.5 98.6% Basic Tech Adopters
Transform Ar 33.5 98.4% Basic Tech Adopters
milligancoughlin.com 35.5 98.4% Basic Tech Adopters
Bridlewooddenver 39.5 98.4% Basic Tech Adopters
Erskine & McMahon 34.5 98.3% Basic Tech Adopters
Martin Walker PC 39.5 98.2% Basic Tech Adopters
Comproins 34.5 98.2% Basic Tech Adopters
texasdefense.us 34.5 98.1% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
60%
Gravity Forms · Vimeo
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F 1 San Diego you
Raymond E. Frost & Associates 0.0 F 10 Fremont
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
DP Injury Attorneys 55.5 C 10 San Diego
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
San Diego, CA
550 West B Street, 92101

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Misty
Misty Firm Data Analyst Top Law Dog