25F
Sophistication Index

Simon, O'Brien & Knapp, P.C.

HQ Parsippany, NJ#3 of 3 simonobrienknapplaw.com
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Simon, O'Brien & Knapp, P.C. is a Parsippany, New Jersey-based personal injury firm running 6 technologies across 4 categories. Key investments include Facebook Pixel for analytics, Google Workspace for email infrastructure & Scorpion for legal marketing. Within the Awareness Leaders segment (2,459 firms), Simon, O'Brien & Knapp, P.C. ranks #1191 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
51.6% Percentile
#1191 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 6 tools detected
Analytics 1
Email Infrastructure 2
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
litohio.com 10.5 100.0% Awareness-Only Firms
Decof Mega & Quinn, P.C. 35.5 100.0% Awareness Leaders
Seal Beach Police 34.5 100.0% Retention Innovators
Benefitquest 21.0 100.0% Awareness Leaders
Huntinsurancegroup 41.0 100.0% Retention Innovators
Kontos Mengine Killion & Hassen 25.0 100.0% Awareness Leaders
wherejusticematters.com 14.5 100.0% Awareness-Only Firms
Armstrong Fairway 21.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F — Parsippany you
Levinson Axelrod P.A. 54.5 C- 116 Edison
Blume Forte Fried Zerres & Molinari, P.C. 37.5 F 102 Chatham
Kotlar, Hernandez & Cohen, LLC 30.5 F 85 Mount Laurel
Mazie, Slater, Katz & Freeman, LLC 81.5 A- 76 Roseland
Brandon J. Broderick, LLC 92.8 A+ 72 River Edge
Office Locations 1 offices
Headquarters
Parsippany, NJ
1719 Route 10, Suite 102

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