34F
Sophistication Index

Shipley & Horne, P.A.

HQ Upper Marlboro, MD#3 of 5 Attorneys 1 shpa.com Tel 3019251800

Shipley & Horne, P.A. is a Upper Marlboro, Maryland-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Shipley & Horne, P.A. is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Bene Care 27.0 100.0% Basic Tech Adopters
Loh Legal P.C. 4.0 100.0% Minimalist Tech Users
The Furniss Law Firm 33.5 100.0% Basic Tech Adopters
David Grebel 13.5 100.0% Awareness-Only Firms
jilljacksonlaw.com 37.5 100.0% Basic Tech Adopters
Justin R. Boland PLLC 33.5 100.0% Basic Tech Adopters
Klaproth Law PLLC 13.5 100.0% Awareness-Only Firms
Law Offices of Sanford M. Cipinko 33.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 1 Upper Marlboro you
WGK Personal Injury Lawyers 65.5 B- 10 Baltimore
Gilman & Bedigian 80.5 A- 8 Lutherville Timonium
Schochor, Federico and Staton, P.A. 54.5 C- 8 Baltimore
Murphyfalcon 78.5 B+ 8 Baltimore
Law Offices of Joel L. Katz, LLC 64.0 C+ 8 Annapolis
Office Locations 1 offices
Headquarters
Upper Marlboro, MD
1101 Mercantile Ln, 20774

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