10F
Sophistication Index

Morgan & Morgan, P.A.

HQ Lexington, KY#25 of 33 Attorneys 1 segurolalaw.com
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Morgan & Morgan, P.A. is a Lexington, Kentucky-based personal injury firm running 5 technologies across 4 categories. Key investments include Google Analytics for analytics, Drupal for cms & PHP for programming language. Morgan & Morgan, P.A. is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Analytics 1
Google Analytics
CMS 1
Drupal
Programming Language 1
PHP
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jewish Federation of Southern NJ 39.5 100.0% Basic Tech Adopters
Brian A. Dasinger 35.5 100.0% Basic Tech Adopters
C4Ins 15.5 100.0% Awareness Leaders
West Valley Accident Attorneys 35.5 100.0% Basic Tech Adopters
Diez-Arguelles & Tejedor, P.A. 15.5 100.0% Awareness Leaders
Insurance4Idaho 35.5 100.0% Basic Tech Adopters
derrickblythelaw.com 28.0 100.0% Basic Tech Adopters
Csginsurancepros 35.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Morgan & Morgan, P.A. 9.5 F 1 Lexington you
Minner Vines Moncus 83.5 A- 10 Lexington
Golden Law Office 48.3 D 9 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Varellas & Varellas 46.0 D 8 Lexington
Office Locations 1 offices
Headquarters
Lexington, KY
333 W Vine St, 40507

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Misty
Misty Firm Data Analyst