36F
Sophistication Index

russelljgoldsmith.com

Attorneys 9 russelljgoldsmith.com

russelljgoldsmith.com operates 9 offices across Massachusetts & New Hampshire, backed by 6 technologies spanning 6 categories. Key investments include Google Tag Manager for analytics, nGage for chat & intake & FindLaw/Thomson Reuters for legal marketing. The firm has 9 office locations. Within the Basic Tech Adopters segment (6,792 firms), russelljgoldsmith.com ranks #2767 and outperforms 59% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.3% Percentile
#2767 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 6 tools detected
Analytics 1
Chat & Intake 1
Programming Language 1
PHP
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
richardpalumbo.com 41.0 100.0% Conversion-Focused Firms
898bell.com 84.5 98.1% Conversion-Focused Firms
pringlelaw.net 73.5 97.1% Conversion-Focused Firms
txonecall.com 77.5 97.1% Conversion-Focused Firms
zacharlaw.com 65.5 96.1% Conversion-Focused Firms
attorneyharrell.com 82.3 95.9% Conversion-Focused Firms
johnsonandlundgreen.com 72.5 94.9% Conversion-Focused Firms
zacharassociates.com 81.5 94.8% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
FindLaw/Thomson Reuters · Google Tag Manager
Engagement
60%
YouTube · nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
WordPress
85.6% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Russell Goldsmith Boston, Massachusetts personal-injury

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