10F
Sophistication Index

Royston, Rayzor, Vickery & Williams

Royston Rayzor is a Texas-based litigation firm that specializes in the defense of transportation, energy, and industrial concerns, as well as their insurers. They provide litigation services and advi…

HQ Houston, TX#644 of 906 Attorneys 1 roystonlaw.com Tel 713.890.3254 Est. 1892
Visit Site → Claim Profile

Royston, Rayzor, Vickery & Williams is a Houston, Texas-based personal injury firm running 2 technologies across 2 categories. Key investments include Google Analytics for analytics & Microsoft 365 for email infrastructure. Royston, Rayzor, Vickery & Williams is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
29.6% Percentile
#5070 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 2 tools detected
Analytics 1
Google Analytics
Email Infrastructure 1
Microsoft 365
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Burke 9.5 100.0% Awareness-Only Firms
Mcvpr 23.0 100.0% Awareness-Only Firms
Thornton Law Firm 9.5 100.0% Awareness-Only Firms
Whitfield & Eddy Law 23.0 100.0% Minimalist Tech Users
DiamondMassong 9.5 100.0% Awareness-Only Firms
kiddurlinglaw.com 9.5 99.1% Awareness-Only Firms
erieinjury.com 10.5 98.9% Awareness-Only Firms
Fletcher, Farley, Shipman & Salinas LLP 9.5 98.8% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Royston, Rayzor, Vickery & Williams 9.5 F 1 Houston you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Houston, TX
1600 Smith Street, 77550

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim roystonlaw.com →
Misty
Misty Firm Data Analyst Top Law Dog