45D
Sophistication Index

Ross · Scalise Law Group

Ross • Scalise Employment Lawyers is a law firm based in Austin, Texas that specializes in employment law. They have been successfully fighting for their clients since 1998. The firm is committed to h…

HQ Austin, TX#44 of 149 Attorneys 37 rosslawgroup.com Tel 5124747677 Est. 1998

Ross · Scalise Law Group operates 38 offices across TX & Texas, backed by 10 technologies spanning 10 categories. Key investments include Gravity Forms for forms, CallRail for call tracking & WordPress for cms. The firm has 2 attorneys & 38 office locations. Ross · Scalise Law Group is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
20.1% Percentile
#4662 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Law Offices of Nerina Smart, PA 31.5 98.5% Engagement Specialists
Bryan Garrett Law 55.5 98.5% Conversion-Focused Firms
White & Jocham 0.0 98.2% Minimalist Tech Users
Tyrone LAW FIRM 0.0 98.2% Minimalist Tech Users
Kubota & Craig 24.0 98.2% Conversion-Focused Firms
Kubicki Draper PA 14.5 98.2% Minimalist Tech Users
keywestcriminaldefense.com 20.0 98.2% Minimalist Tech Users
Greene, Crow & Smith, P.A. 40.0 98.2% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
60%
Gravity Forms · YouTube
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D 37 Austin you
O'Connell West, PLLC 49.5 D 55 Austin
Lovell, Lovell, Newsom & Isern 59.5 C 55 Amarillo
DFW Injury Lawyers 68.0 B- 55 Dallas
Shrader & Associates 47.0 D 54 Houston
Chandler McNulty 34.5 F 54 Houston
Attorney Roster 2 found
NameLocationPractice
Daniel B. Ross Wichita Falls, Texas personal-injury

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