30F
Sophistication Index

Roger Varner Law

Roger Varner Law is a law firm based in Mobile, Alabama. They advocate for the rights and interests of claimants across the country in all aspects of injury and business law. They specialize in cases …

HQ Mobile, AL#15 of 28 Attorneys 1 rogervarnerlaw.com Tel 8334827637 Est. 2022
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Roger Varner Law is a Mobile, Alabama-based personal injury firm running 7 technologies across 6 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & WordPress for cms. Roger Varner Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
4.1% Percentile
#5594 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 7 tools detected
Analytics 1
Google Analytics
Call Tracking 1
CallRail
CMS 1
WordPress
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
luysterlaw.com 4.0 100.0% Minimalist Tech Users
Gomerman | Bourn & Associates 4.0 100.0% Minimalist Tech Users
borcia.com 28.0 100.0% Basic Tech Adopters
Attorneylao 4.0 100.0% Minimalist Tech Users
Barsoum Law 4.0 100.0% Minimalist Tech Users
kloekerlaw.com 4.0 100.0% Minimalist Tech Users
longislandatty.com 4.0 100.0% Minimalist Tech Users
Prime Injury Firm 4.0 100.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Roger Varner Law 29.5 F 1 Mobile you
Stokes Stemle LLC 82.5 A- 10 Montgomery
Brock & Stout 32.0 F 10 Enterprise
Blackwell Law Firm 29.0 F 10 Huntsville
Braswell Murphy 35.5 F 10 Mobile
Weaver Tidmore, LLC 27.0 F 10 Birmingham
Office Locations 1 offices
Headquarters
Mobile, AL
2601 Dauphin St, 36606

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