18F
Sophistication Index

ROYSTON

Royston, Mueller, McLean & Reid, LLP is a law firm that has been providing legal representation to the people and businesses of the Baltimore Metropolitan Area and surrounding jurisdictions for over f…

HQ Towson, MD#12 of 19 Attorneys 1 rmmr.com Tel 4108231800

ROYSTON is a Towson, Maryland-based personal injury firm running 13 technologies across 10 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & WordPress for cms. ROYSTON is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
22.5% Percentile
#1907 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 13 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Gariepy Law Offices 33.5 100.0% Basic Tech Adopters
Wilder Pantazis Law Group 27.0 100.0% Basic Tech Adopters
Malouf & Malouf 32.0 100.0% Basic Tech Adopters
Purcell Law 23.0 100.0% Basic Tech Adopters
Protectiveagency 27.0 100.0% Basic Tech Adopters
Brennan Gott Law PA 13.5 100.0% Awareness-Only Firms
seydimoraleslaw.com 31.0 100.0% Basic Tech Adopters
Johnson & Groninger PLLC 44.0 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
18.5 F 1 Towson you
WGK Personal Injury Lawyers 65.5 B- 10 Baltimore
Schochor, Federico and Staton, P.A. 54.5 C- 8 Baltimore
Gilman & Bedigian 80.5 A- 8 Lutherville Timonium
Murphyfalcon 78.5 B+ 8 Baltimore
Law Offices of Joel L. Katz, LLC 64.0 C+ 8 Annapolis
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Towson, MD
102 W Pennsylvania Ave, 21204

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