20F
Sophistication Index

Robert Armstrong

When you’ve been injured on the job, in the car, at the hospital, or any number of ways, your injuries change the way you live your life. Personal injuries are just that, personal. Getting the right k…

HQ Wilmington, NC#10 of 12 Attorneys 1 rlaattorney.com Est. 1992
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Robert Armstrong is a Wilmington, North Carolina-based personal injury firm running 3 technologies across 3 categories. Key investments include Google Analytics for analytics, accessiBe for accessibility & Google Workspace for email infrastructure. Ranked #488 among 7,198 firms in the Awareness-Only Firms segment, Robert Armstrong outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
93.2% Percentile
#488 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 3 tools detected
accessibility 1
accessiBe
Analytics 1
Google Analytics
Email Infrastructure 1
Google Workspace
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shellyins 36.5 100.0% Awareness Leaders
Fbitn 30.0 100.0% Awareness Leaders
Ccf 66.5 100.0% Retention Innovators
Premierhealth 48.0 100.0% Retention Innovators
daneshvarlaw.com 4.0 100.0% Minimalist Tech Users
Grant Law Corporation, P.A. 13.5 100.0% Awareness-Only Firms
SEAN P SULLIVAN PC 9.5 100.0% Awareness-Only Firms
Slsbenefits 4.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Robert Armstrong 20.0 F 1 Wilmington you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Wilmington, NC
404 North 3rd Street, 28401

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