27F
Sophistication Index

Ready Kiernan & McNally, LLP

HQ New Bedford, MA#1 of 4 Attorneys 9 rkm-law.com Tel 5082950286

Ready Kiernan & McNally, LLP operates 10 offices across MA & Massachusetts, backed by 9 technologies spanning 8 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. The firm has 10 office locations. Ready Kiernan & McNally, LLP is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
16.5% Percentile
#5670 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bene Care 27.0 100.0% Basic Tech Adopters
Loh Legal P.C. 4.0 100.0% Minimalist Tech Users
The Furniss Law Firm 33.5 100.0% Basic Tech Adopters
David Grebel 13.5 100.0% Awareness-Only Firms
jilljacksonlaw.com 37.5 100.0% Basic Tech Adopters
Justin R. Boland PLLC 33.5 100.0% Basic Tech Adopters
Klaproth Law PLLC 13.5 100.0% Awareness-Only Firms
Law Offices of Sanford M. Cipinko 33.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
27.0 F 9 New Bedford you
Feinberg & Alban 45.0 D 13 Brookline
Nadeau Harkavy LLC 53.5 C- 13 Cambridge
Ellis & Associates 59.5 C 12 Worcester
Fein Law Office 64.0 C+ 12 Braintree
Law Offices of Mark E. Salomone 65.3 B- 12 Springfield
Attorney Roster 1 found
NameLocationPractice
Michael Edward Kiernan Quincy, Massachusetts personal-injury

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