45D
Sophistication Index

Rice Law Firm

HQ Daytona Beach, FL#2 of 13 Attorneys 1 ricelawflorida.com Tel 3862571222
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Rice Law Firm is a Daytona Beach, Florida-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Rice Law Firm ranks #1157 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
83.0% Percentile
#1157 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Analytics 2
Google Analytics Simpli.fi
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 1
Font Awesome
Forms 1
Gravity Forms
JS Library 1
jQuery
Maps 1
Google Maps
Page Builder 1
Elementor
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Galanteinsurance 32.0 100.0% Basic Tech Adopters
Joseph R. Prine Jr. LLC 34.5 100.0% Basic Tech Adopters
Wadhawan Law Firm 28.0 100.0% Basic Tech Adopters
karasgriggs.com 18.5 100.0% Awareness Leaders
Insuredbyingram 30.5 100.0% Basic Tech Adopters
Swope Law, P.L. 28.0 100.0% Basic Tech Adopters
Gutwein Law 38.5 100.0% Basic Tech Adopters
Wallace & Whitford Law, PLLC 34.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Simpli.fi
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Rice Law Firm 45.0 D 1 Daytona Beach you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Daytona Beach, FL
222 Seabreeze Blvd, 32118-4026

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Misty
Misty Firm Data Analyst Top Law Dog