38F
Sophistication Index

Raff & Raff

HQ Paterson, NJ#1 of 6 Attorneys 6 raffandraff.com Tel 9737421917
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Raff & Raff operates 7 offices across NJ & New Jersey, backed by 13 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Drift for chat & intake & Contact Form 7 for forms. The firm has 7 office locations. Within the Basic Tech Adopters segment (6,792 firms), Raff & Raff ranks #2204 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
67.6% Percentile
#2204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Haylor 42.5 100.0% Basic Tech Adopters
Sullo & Sullo 33.5 100.0% Basic Tech Adopters
Nideffer Law Group 28.0 100.0% Basic Tech Adopters
Cdh Law 58.5 100.0% Conversion-Focused Firms
Roger D. Rudich, Ltd. 73.0 100.0% Conversion-Focused Firms
The Edmunds Law Firm 38.5 100.0% Basic Tech Adopters
Colony Law 42.5 100.0% Basic Tech Adopters
bestmarylandtruckaccidentlawyers.com 49.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Contact Form 7 · Drift
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F 6 Paterson you
Kim, Lim & Partners 64.0 C+ 10 Suite 305
Todd J. Leonard Law Firm 76.8 B+ 10 Denville
Dummit Fradin 10.5 F 10 Mt. Laurel
Kates Nussman Ellis Earle & Landolfi LLP 64.0 C+ 10 Hackensack
Law Offices of Thomas Carroll Blauvelt, LLC 77.0 B+ 10 Woodbridge
Attorney Roster 1 found
NameLocationPractice
Daniel Levy Trenton, New Jersey personal-injury

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