44D
Sophistication Index

Pickford Law PLLC

HQ Memphis, TN#14 of 31 Attorneys 5 pickfordlawfirm.com Tel 9014241920

Pickford Law PLLC operates 6 offices across TN & Tennessee, backed by 12 technologies spanning 11 categories. Key investments include Gravity Forms for forms, ClickCease for ad fraud & WordPress for cms. The firm has 2 attorneys & 6 office locations. Pickford Law PLLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
18.9% Percentile
#4729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Ad Fraud 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Law Firm of Oscar A. Garza 44.0 100.0% Conversion-Focused Firms
Davis & Ferber 37.5 96.9% Conversion-Focused Firms
Pernellinsurance 38.5 96.8% Basic Tech Adopters
Keller Lenkner 33.0 96.8% Basic Tech Adopters
kaplanlawgroup.com 44.0 96.8% Conversion-Focused Firms
pulf.com 50.0 96.6% Engagement Specialists
jmolaw.com 24.0 96.6% Engagement Specialists
ramosandramos.com 20.0 96.6% Engagement Specialists
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
40%
ClickCease
Retention
0%
conversion stack (ClickCease)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
44.0 D 5 Memphis you
Banks & Jones 70.0 B 10 Knoxville
Lowery & Lowery, Pllc 64.0 C+ 9 Lebanon
The Kennedy Law Firm, PLLC 66.0 B- 9 Clarksville
Epstein Law Firm 64.0 C+ 9 Chattanooga
Bear Litigation PLLC 9.5 F 8 Knoxville
Attorney Roster 2 found
NameLocationPractice
Shalondra Pickford Murfreesboro, Tennessee personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog