42D
Sophistication Index

The Fitzpatrick Firm

The Fitzpatrick Firm, LLC is an Atlanta-based personal injury law firm that specializes in handling cases related to personal injury, auto accidents, truck accidents, wrongful death, and more. With a …

HQ Atlanta, GA#106 of 345 Attorneys 1 personalinjuryatl.com Est. 2011

The Fitzpatrick Firm is a Atlanta, Georgia-based personal injury firm running 12 technologies across 10 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & WordPress for cms. The Fitzpatrick Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
16.1% Percentile
#4890 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
philmoilanen.com 13.5 100.0% Awareness-Only Firms
Charley Gee 13.5 100.0% Awareness-Only Firms
tselnerlaw.com 13.5 100.0% Awareness-Only Firms
Indins 13.5 100.0% Awareness-Only Firms
Treelineinsurance 13.5 100.0% Awareness-Only Firms
thedavidlawoffice.com 13.5 100.0% Awareness-Only Firms
Rbrbenefitservices 13.5 100.0% Awareness-Only Firms
Ciaaz 13.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Facebook Pixel
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
41.5 D 1 Atlanta you
Babcock Law Firm 29.5 F 10 Brunswick
Bey & Associates 28.0 F 10 Atlanta
Andersen Tate & Carr PC 24.0 F 10 Duluth
Day Injury Law 0.0 F 10 Watkinsville
boonefirm.com 20.0 F 10 Atlanta
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Atlanta, GA
14 Lenox Pointe NE, 30324

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Misty
Misty Firm Data Analyst Top Law Dog