Payne Law Firm is a Houston, Texas-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & CallRail for call tracking. Payne Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.
Technology Stack
12 tools detected
Analytics
1
Call Tracking
1
CMS
1
Fonts
2
Forms
1
JS Library
1
Page Builder
2
Programming Language
1
Security
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm
Segment avg
Firms with Similar Tech
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Giddings Law Group | 28.0 | 100.0% | Basic Tech Adopters |
| jacobyandjacobyaccidentlawyers.com | 43.5 | 100.0% | Basic Tech Adopters |
| Bruce Gage Family Law of Lowell | 38.5 | 100.0% | Engagement Specialists |
| The Porter Law Firm, PLLC | 49.0 | 99.7% | Basic Tech Adopters |
| alpharettaautoaccidentlawyers.com | 43.5 | 99.3% | Engagement Specialists |
| ohlelaw.com | 49.0 | 99.3% | Basic Tech Adopters |
| Aoudi Law | 53.5 | 99.3% | Conversion-Focused Firms |
| Carr Law | 53.5 | 99.3% | Conversion-Focused Firms |
Funnel Coverage
3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities
used by peers
Google Analytics
Microsoft 365
Google Tag Manager
Google Workspace
Cloudflare Web Analytics
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Payne Law Firm | 47.0 | D | 1 | Houston | you |
| Packard Law Firm | 26.0 | F | 10 | San Antonio | |
| The Erwin Law Firm, LLP | 9.5 | F | 10 | San Marcos | |
| The Matthews Firm | 9.5 | F | 10 | Houston | |
| Nemeroff Law Firm | 33.5 | F | 10 | Houston | |
| Dobbs & Porter | 64.0 | C+ | 10 | Tyler |
Office Locations
1 offices
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