20F
Sophistication Index

Paul

Paul LLP Trial Attorneys is a team of nationwide trial lawyers who are dedicated to providing powerful advocacy and proven results for their clients. Led by two prominent and nationally recognized att…

HQ Kansas City, MO#53 of 83 Attorneys 1 paulllp.com Tel 8169848100 Est. 2013

Paul is a Kansas City, Missouri-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Ranked #488 among 7,198 firms in the Awareness-Only Firms segment, Paul outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
93.2% Percentile
#488 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
thedentonlawfirm.com 4.0 100.0% Minimalist Tech Users
Hunter Pyle Law 9.5 100.0% Awareness-Only Firms
Full Throttle Law 58.0 100.0% Retention Innovators
Scott Douglass & McConnico LLP 18.5 100.0% Minimalist Tech Users
Scott M Cumming, PC 9.5 100.0% Awareness-Only Firms
Peel Law Firm 13.5 100.0% Awareness-Only Firms
Strang Bradley, LLC 9.5 100.0% Awareness-Only Firms
Davis & Davis 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
20.0 F 1 Kansas City you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Office Locations 1 offices
Headquarters
Kansas City, MO
601 Walnut Street, 64106

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