67B-
Sophistication Index

Passen & Powell

HQ Chicago, IL#54 of 383 Attorneys 7 passenpowell.com Tel 3125274500

Passen & Powell operates 8 offices across IL & Illinois, backed by 12 technologies spanning 11 categories. Key investments include nGage for chat & intake, Intaker for intake software & Gravity Forms for forms. The firm has 2 attorneys & 8 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Passen & Powell ranks #1999 and outperforms 66% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
65.7% Percentile
#1999 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Latti Associates LLC 59.0 100.0% Conversion-Focused Firms
jvlawfirm.com 20.0 98.0% Minimalist Tech Users
Cronin Fried Sekiya Kekina and Fairbanks 35.5 97.6% Conversion-Focused Firms
nguyenroche.com 40.0 97.6% Conversion-Focused Firms
Handy & Handy 74.0 96.8% Conversion-Focused Firms
Thetitanlaw 65.0 96.8% Conversion-Focused Firms
Alabamapersonalinjurylawyers 70.0 96.8% Conversion-Focused Firms
The Law Firm of Chaile Allen, PLLC - Car Accident and Personal Injury Lawyer 35.5 96.6% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
60%
Gravity Forms · nGage
Conversion
60%
CallRail · Intaker
Retention
0%
3 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
67.0 B- 7 Chicago you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Attorney Roster 2 found
NameLocationPractice
Matthew A. Passen Aurora, Illinois personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog