23F
Sophistication Index

Orr & Reno

Orr & Reno is a full-service commercial law firm serving clients in business, education, energy, health care, insurance, media, real estate, religious and nonprofit organizations, telecommunications a…

HQ Concord, NH#4 of 6 orr-reno.com Est. 1946
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Orr & Reno is a Concord, New Hampshire-based personal injury firm running 7 technologies across 7 categories. Key investments include Google Tag Manager for analytics, Contact Form 7 for forms & WordPress for cms. Orr & Reno is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.5% Percentile
#6354 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 7 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
JS Framework 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
gtandslaw.com 9.5 100.0% Minimalist Tech Users
Brandon Banks Law APC 9.5 100.0% Awareness-Only Firms
Bribriesco Law Firm 23.0 100.0% Basic Tech Adopters
Law Office of John N. Elliott 9.5 100.0% Awareness-Only Firms
Anthony & Partners, PLLC 4.0 100.0% Minimalist Tech Users
Eisenmenger, Robinson & Peters, P.A. 9.5 100.0% Awareness-Only Firms
Cole Pedroza LLP 9.5 100.0% Awareness-Only Firms
Coveredcaliforniacertifiedagent 9.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
23.0 F — Concord you
Shaheen & Gordon 54.0 C- 13 Dover
Hamblett & Kerrigan, P.A. 66.0 B- 10 Nashua
Germaine & Blaszka, P.A. 64.0 C+ 8 Derry
Stephen Law Group 43.5 D 7 Manchester
Rainboth, Coughenour & Lown, PA 65.0 B- 7 Portsmouth
Office Locations 1 offices
Headquarters
Concord, NH
45 South Main Street Po Box 3550, 03302-3550

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