24F
Sophistication Index

Obu Interactive

Obu Interactive is an award winning, independently owned Digital Marketing agency in San Diego. Our team of designers, programmers, and marketing mavens provides attorneys and law firms of all sizes w…

HQ San Diego, CA#134 of 286 Attorneys 1 obuinteractive.com Est. 2008

Obu Interactive is a San Diego, California-based personal injury firm running 8 technologies across 7 categories. Key investments include Salesforce for crm, Litify for case management & Amazon CloudFront for cdn. Obu Interactive is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
12.0% Percentile
#1626 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 8 tools detected
Case Management 1
CMS 1
CRM 1
Email Infrastructure 1
Fonts 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Smith.ai 24.0 100.0% Retention Innovators
Newlin Law Offices PC 31.5 100.0% Retention Innovators
Nyman Turkish PC 33.0 98.2% Retention Innovators
Icadvisors 37.5 95.6% Retention Innovators
PereGonza The Attorneys 17.5 94.5% Minimalist Tech Users
Young Law Group 9.5 94.5% Minimalist Tech Users
Insurity 34.5 94.3% Retention Innovators
Barasch McGarry 48.0 94.3% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
40%
Salesforce
retention stack (Salesforce)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 1 San Diego you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
San Diego, CA
363 Fifth Avenue, 92101

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