74B
Sophistication Index

C. Ed Massey & Associates

C. Ed Massey & Associates is a service-focused litigation firm with offices in Erlanger, Kentucky. We take pride in helping our clients solve difficult problems. Our lawyers are licensed to practice i…

HQ Erlanger, KY#1 of 1 Attorneys 4 nkylawyers.com Tel +1-859-905-0936
Personal Injury Family Law Criminal Law Work Comp SSDI Bankruptcy
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C. Ed Massey & Associates is a Erlanger, Kentucky-based personal injury firm running 13 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 office locations, handling Personal Injury, Family Law, Criminal Law, Work Comp cases. Within the Conversion-Focused Firms segment (5,831 firms), C. Ed Massey & Associates ranks #1396 and outperforms 76% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.1% Percentile
#1396 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
longkomer.com 65.0 100.0% Conversion-Focused Firms
coheninjury.com 73.5 100.0% Conversion-Focused Firms
licznerskilaw.com 73.5 100.0% Conversion-Focused Firms
mayerlawoffice.com 65.0 100.0% Conversion-Focused Firms
drewferracuti.com 65.0 100.0% Conversion-Focused Firms
Whcfla 65.0 100.0% Conversion-Focused Firms
Mark Andrews Law, a Partner with Wolcott Rivers Gates, Attorneys at Law 65.0 100.0% Conversion-Focused Firms
fahlawgroup.com 73.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
All in One SEO
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
73.5 B 4 Erlanger you
Minner Vines Moncus 83.5 A- 10 Lexington
Golden Law Office 48.3 D 9 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Grossman Green PLLC 34.5 F 8 Louisville
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Erlanger, KY
Headquarters
Erlanger, KY
504 Erlanger Road, 41018

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