38F
Sophistication Index

National General Insurance

NGIC.com is a technology-driven insurance company offering a wide range of commercial, personal, and specialty insurance products to individuals and businesses across the United States. Their products…

HQ Winston-Salem, NC#5 of 12 Attorneys 1 ngic.com Tel +1 800-462-2123 Est. 1920
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National General Insurance is a Winston-Salem, North Carolina-based personal injury firm running 8 technologies across 6 categories. Key investments include Adobe Launch for analytics, Google Workspace for email infrastructure & Proofpoint for email security. Ranked #25 among 10,175 firms in the Minimalist Tech Users segment, National General Insurance outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Minimalist Tech Users 10175 firms
99.8% Percentile
#25 Rank in segment
2.2 Segment avg SI

Firms with minimal tool investment and no active marketing funnel stages.

Technology Stack 8 tools detected
Analytics 2
Adobe Launch Google Analytics
Email Infrastructure 1
Google Workspace
Email Security 1
Proofpoint
Fonts 1
Font Awesome
JS Library 1
jQuery
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shellyins 36.5 100.0% Awareness Leaders
Fbitn 30.0 100.0% Awareness Leaders
Ccf 66.5 100.0% Retention Innovators
Premierhealth 48.0 100.0% Retention Innovators
daneshvarlaw.com 4.0 100.0% Minimalist Tech Users
Grant Law Corporation, P.A. 13.5 100.0% Awareness-Only Firms
SEAN P SULLIVAN PC 9.5 100.0% Awareness-Only Firms
Slsbenefits 4.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
2 enterprise-grade tools
Technology Opportunities used by peers
Microsoft 365
51.8% of Minimalist Tech Users
WordPress
25.8% of Minimalist Tech Users
Wix
12.9% of Minimalist Tech Users
Sentry
11.7% of Minimalist Tech Users
Local Competitors same state, similar size
FirmScoreGradeAttysCity
National General Insurance 38.5 F 1 Winston-Salem you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Winston-Salem, NC
59 Maiden Lane

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Misty
Misty Firm Data Analyst Top Law Dog