Sophistication Index
Morningstar Law Group
Morningstar Law Group is a premier North Carolina business law firm with offices in Raleigh and Durham. Our attorneys have been recognized among the best in their field, with a special focus on busine…
Morningstar Law Group is a Raleigh, North Carolina-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Analytics for analytics, HubSpot Chat for chat & intake & WordPress for cms. Morningstar Law Group is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.
Technology Stack
10 tools detected
Analytics
1
CMS
1
Email Infrastructure
1
Email Security
1
Fonts
1
JS Library
1
Programming Language
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Hiller Comerford Injury & Disability Law | 24.0 | 100.0% | Conversion-Focused Firms |
| Catalur Capital Mgmt | 4.0 | 100.0% | Minimalist Tech Users |
| Drclaw | 18.5 | 100.0% | Minimalist Tech Users |
| hasseylaw.com | 29.5 | 100.0% | Conversion-Focused Firms |
| The Lane Law Firm | 19.0 | 100.0% | Basic Tech Adopters |
| Benjamin, Gold & Troyb, P.C. | 33.5 | 100.0% | Conversion-Focused Firms |
| Ben Crump | 10.5 | 100.0% | Minimalist Tech Users |
| The Law Office of Guy I. Wade, III | 4.0 | 100.0% | Minimalist Tech Users |
Funnel Coverage
2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
0%
Technology Opportunities
used by peers
Google Tag Manager
Microsoft 365
Google reCAPTCHA
Gravity Forms
Contact Form 7
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Morningstar Law Group | 33.5 | F | 1 | Raleigh | you |
| Law Offices of C. Douglas Maynard, Jr., PLLC | 66.0 | B- | 10 | Winston Salem | |
| Brent Adams & Associates | 52.0 | C- | 10 | Raleigh | |
| Chandler Volta | 61.0 | C+ | 10 | Charlotte | |
| The Devin Law Firm, P.A. | 36.3 | F | 10 | Charlotte | |
| Fisher Stark P.A. | 24.0 | F | 10 | Asheville |
Office Locations
1 offices
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