10F
Sophistication Index

MacNeill

MacNeill, O’Neill, Riveles & Spitzer, LLC is a law firm based in Cedar Knolls, New Jersey. Established in 2016, the firm specializes in the defense of healthcare providers in litigated matters, includ…

HQ Hanover, NJ#1 of 1 Attorneys 1 morlawnj.com Est. 2016
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MacNeill is a Hanover, New Jersey-based personal injury firm running 6 technologies across 6 categories. Key investments include Google Analytics for analytics, WordPress for cms & jQuery for js library. MacNeill is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 6 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
bradbutterworthlaw.com 9.5 100.0% Awareness-Only Firms
Dearinsurance 9.5 100.0% Awareness-Only Firms
Ableusa 24.0 100.0% Basic Tech Adopters
Executivebenefitsolutions 13.5 100.0% Awareness-Only Firms
Office of Jeffrey Carl Hoehler 4.0 100.0% Minimalist Tech Users
Office of Robert Fitzpatrick 4.0 100.0% Minimalist Tech Users
Law Offices of Roberto Puentes Jr., Esquire 23.0 100.0% Basic Tech Adopters
gabemoorman.com 17.5 100.0% Engagement Specialists
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
MacNeill 9.5 F 1 Hanover you
Kates Nussman Ellis Earle & Landolfi LLP 64.0 C+ 10 Hackensack
Kim, Lim & Partners 64.0 C+ 10 Suite 305
Dummit Fradin 10.5 F 10 Mt. Laurel
Law Offices of Thomas Carroll Blauvelt, LLC 77.0 B+ 10 Woodbridge
Todd J. Leonard Law Firm 76.8 B+ 10 Denville
Office Locations 1 offices
Headquarters
Hanover, NJ
240 Cedar Knolls Road, 07927

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