14F
Sophistication Index

Harrell & Harrell

Harrell and Harrell, P.A., is the direct successor to Reinman and Harrell, P.A., which began practice in 1974. From the very beginning, our founders understood that a good personal injury law firm req…

HQ Jacksonville, FL#77 of 145 Attorneys 1 missionforjustice.com
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Harrell & Harrell is a Jacksonville, Florida-based personal injury firm running 5 technologies across 5 categories. Key investments include Google AdSense for advertising, Astro for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Harrell & Harrell ranks #2523 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
65.0% Percentile
#2523 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Advertising 1
Google AdSense
CMS 1
Astro
Email Infrastructure 1
Microsoft 365
Fonts 1
Google Fonts
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
mmglawoffice.com 13.5 100.0% Awareness-Only Firms
Chavezpa 13.5 100.0% Awareness-Only Firms
perkinslawpllc.com 13.5 100.0% Awareness-Only Firms
Law Offices Of David L. Roark 13.5 100.0% Awareness-Only Firms
Law Offices of Brandon S. Cabot, LLC 13.5 100.0% Awareness-Only Firms
Bernallegal 13.5 100.0% Awareness-Only Firms
Phillips, Cymerman & Stein 13.5 100.0% Awareness-Only Firms
Habig Injury Law 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google AdSense
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Harrell & Harrell 13.5 F 1 Jacksonville you
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Jacksonville, FL
4735 Sunbeam Road, 32257

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