14F
Sophistication Index

Briones Law Firm

Briones Law Firm is a law firm based in Farmington, NM that has been established since 1959. They offer a range of legal services including estate planning, business law, and probate. With over 85 yea…

HQ Farmington, NM#2 of 2 Attorneys 1 brioneslaw.com Tel 5053250258
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Briones Law Firm is a Farmington, New Mexico-based personal injury firm running 5 technologies across 5 categories. Key investments include Google AdSense for advertising, Astro for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Briones Law Firm ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Advertising 1
Google AdSense
CMS 1
Astro
Email Infrastructure 1
Microsoft 365
Fonts 1
Google Fonts
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Blackwell Burke P.A. 13.5 100.0% Awareness-Only Firms
flowersandlong.com 13.5 100.0% Awareness-Only Firms
carterlawteam.com 13.5 100.0% Awareness-Only Firms
Forsythins 9.5 100.0% Awareness-Only Firms
Butler Law Office, LLC 13.5 100.0% Awareness-Only Firms
Injuredllg 13.5 100.0% Awareness-Only Firms
Richard L. Demsey Co., L.P.A. 13.5 100.0% Awareness-Only Firms
Dion, Solomon & Shapiro, LLC 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google AdSense
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Briones Law Firm 13.5 F 1 Farmington you
McGinn, Montoya, Love & Curry, P.A. 10.5 F 7 Albuquerque
The Davis Kelin Law Firm 85.0 A 6 Albuquerque
Law Office of Ryan J. Villa 64.0 C+ 6 Albuquerque
Buchanan Law 76.5 B+ 6 Albuquerque
Simon Perdue Law 26.8 F 6 Albuquerque
Office Locations 1 offices
Headquarters
Farmington, NM
407 N Auburn Ave, 87401-5840

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