27F
Sophistication Index

mcmasterlegal.com

Attorneys 9 mcmasterlegal.com

mcmasterlegal.com is a personal injury law firm with a F technology grade. Key investments include Facebook Pixel for analytics, JotForm for forms & Google Workspace for email infrastructure. The firm has 9 office locations. mcmasterlegal.com is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
16.5% Percentile
#5670 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 8 tools detected
Analytics 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Galvan Capital 9.5 100.0% Awareness-Only Firms
Clifford Law Offices 9.5 100.0% Awareness-Only Firms
Marketmedicareadvisors 10.5 100.0% Awareness-Only Firms
Monte J. White and Associates, P.C. 23.0 100.0% Basic Tech Adopters
Randallmossins 9.5 100.0% Awareness-Only Firms
warrenmajorllp.com 13.5 100.0% Awareness-Only Firms
Hightower | Capellan 9.5 100.0% Awareness-Only Firms
New York Health & Hospitals Corp. 0.0 100.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
40%
Facebook Pixel
Engagement
40%
JotForm
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Matthew D McMaster Albany, Georgia personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog