10F
Sophistication Index

McKay Law Firm, P.A.

HQ Bradenton, FL#14 of 21 Attorneys 1 mckay-law.com Tel 941-251-4951

McKay Law Firm, P.A. is a Bradenton, Florida-based personal injury firm running 9 technologies across 7 categories. Key investments include Google Tag Manager for analytics, WordPress for cms & Google Workspace for email infrastructure. McKay Law Firm, P.A. is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
thedentonlawfirm.com 4.0 100.0% Minimalist Tech Users
Hunter Pyle Law 9.5 100.0% Awareness-Only Firms
Full Throttle Law 58.0 100.0% Retention Innovators
Scott Douglass & McConnico LLP 18.5 100.0% Minimalist Tech Users
Scott M Cumming, PC 9.5 100.0% Awareness-Only Firms
Peel Law Firm 13.5 100.0% Awareness-Only Firms
Strang Bradley, LLC 9.5 100.0% Awareness-Only Firms
Davis & Davis 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F 1 Bradenton you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa

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