41D
Sophistication Index

mcgowaninsgrp.com

Attorneys 1 mcgowaninsgrp.com

mcgowaninsgrp.com is a personal injury law firm with a D technology grade. Key investments include Google Analytics for analytics, Microsoft 365 for email infrastructure & Font Awesome for fonts. Within the Basic Tech Adopters segment (6,792 firms), mcgowaninsgrp.com ranks #1754 and outperforms 74% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
74.2% Percentile
#1754 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 7 tools detected
Analytics 1
Email Infrastructure 1
Fonts 1
JS Library 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
courtroom.com 24.0 100.0% Basic Tech Adopters
Herethinsuranceconsulting 14.5 100.0% Awareness-Only Firms
Tom Riley Law Firm PLC 10.5 100.0% Awareness-Only Firms
Adaviinsurance 28.0 100.0% Basic Tech Adopters
hardmanlawyer.com 10.5 100.0% Awareness-Only Firms
Ken Kolpan, PC 24.0 100.0% Basic Tech Adopters
Nexben 52.3 97.2% Retention Innovators
robertslaw.org 15.5 97.1% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
FMG Suite · Google Analytics
Engagement
40%
Wistia
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
Evansville, IN

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Misty
Misty Firm Data Analyst