23F
Sophistication Index

Martin

For decades we have helped clients and referring attorneys get the results they want and deserve – at trial and in settlements. We are leaders in drug and medical device litigation and have helped tho…

HQ Dallas, TX#130 of 250 Attorneys 1 martinbaughman.com Est. 2019
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Martin is a Dallas, Texas-based personal injury firm running 8 technologies across 8 categories. Key investments include Google Analytics for analytics, Constant Contact for email marketing & WordPress for cms. Martin is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
6.3% Percentile
#1731 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 8 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Email Marketing 1
Constant Contact
Fonts 1
Font Awesome
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Golden, Rothschild, et al 23.0 99.8% Retention Innovators
Bryson Law Firm, P.C. 23.0 99.1% Retention Innovators
Goldman Ismail Tomaselli Brennan & Baum LLP 36.5 99.0% Retention Innovators
ADZ Law, LLP 24.0 99.0% Retention Innovators
Campbell Conroy & O'Neil, P.C. 24.0 99.0% Retention Innovators
jonesswanson.com 23.0 98.5% Retention Innovators
Unitedlife 36.5 98.4% Retention Innovators
paxlawyers.com 23.0 98.4% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
Constant Contact
retention stack (Constant Contact)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Martin 23.0 F 1 Dallas you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Dallas, TX
3141 Hood Street, 75219

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