14F
Sophistication Index

Lori M. Henderson, P.c.

HQ St Clair Shores, MI#1 of 2 Attorneys 1 lmh-familylaw.com Tel 5867765144

Lori M. Henderson, P.c. is a St Clair Shores, Michigan-based personal injury firm running 5 technologies across 5 categories. Key investments include Google AdSense for advertising, Astro for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Lori M. Henderson, P.c. ranks #2523 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
65.0% Percentile
#2523 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Advertising 1
CMS 1
Email Infrastructure 1
Fonts 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
The Law Office of Samuel & Stein 13.5 100.0% Awareness-Only Firms
Schwartzinjury 13.5 100.0% Awareness-Only Firms
Kkcinjurylaw 13.5 100.0% Awareness-Only Firms
lfa-law.com 13.5 100.0% Awareness-Only Firms
Kcrlegal 13.5 100.0% Awareness-Only Firms
Smithcoulson 13.5 100.0% Awareness-Only Firms
Kharatian Law, APC 13.5 100.0% Awareness-Only Firms
thepatriotlawfirm.com 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google AdSense
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F 1 St Clair Shores you
Hamo Law Firm 0.0 F 10 Flint
Kajy Law 84.3 A- 10 Southfield
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Office Locations 1 offices
Headquarters
St Clair Shores, MI
21941 Nine Mile, 48080

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