14F
Sophistication Index

Ken Harris & Associates, PA

HQ Charlotte, NC#63 of 87 Attorneys 1 kharriscpa.com Tel 7043432620

Ken Harris & Associates, PA is a Charlotte, North Carolina-based personal injury firm running 5 technologies across 5 categories. Key investments include Google AdSense for advertising, Astro for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Ken Harris & Associates, PA ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Advertising 1
CMS 1
Email Infrastructure 1
Fonts 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Blackwell Burke P.A. 13.5 100.0% Awareness-Only Firms
Briones Law Firm 13.5 100.0% Awareness-Only Firms
flowersandlong.com 13.5 100.0% Awareness-Only Firms
carterlawteam.com 13.5 100.0% Awareness-Only Firms
Forsythins 9.5 100.0% Awareness-Only Firms
Butler Law Office, LLC 13.5 100.0% Awareness-Only Firms
Injuredllg 13.5 100.0% Awareness-Only Firms
Richard L. Demsey Co., L.P.A. 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google AdSense
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F 1 Charlotte you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Charlotte, NC
1000 Nc Music Factory Blvd Apt B3, 28206-6009

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Misty
Misty Firm Data Analyst Top Law Dog