34F
Sophistication Index

McMaster Law Offices,

McMaster Law Offices, LLC is a highly experienced and dedicated law firm that provides a range of legal services. Led by Attorney John J. McMaster, who has over 30 years of experience and has received…

HQ Northborough, MA#1 of 1 Attorneys 1 jmcmasterlaw.com Tel 5083939200 Est. 2014
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McMaster Law Offices, is a Northborough, Massachusetts-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. McMaster Law Offices, is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 1
Font Awesome
Forms 1
Gravity Forms
JS Library 1
jQuery
Maps 1
Google Maps
Page Builder 1
Elementor
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
klfohio.com 33.5 100.0% Basic Tech Adopters
PNW Strategic Legal Solutions, PLLC 33.5 100.0% Basic Tech Adopters
Ansell Grimm & Aaron 53.5 100.0% Retention Innovators
My RIA Lawyer 33.5 100.0% Basic Tech Adopters
Rainey, Kizer, Reviere & Bell P.L.C. 37.5 100.0% Basic Tech Adopters
Judson Graham Firm LLC 27.0 100.0% Basic Tech Adopters
martuccilaw.com 33.5 100.0% Basic Tech Adopters
Kfb Law 44.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
McMaster Law Offices, 33.5 F 1 Northborough you
FitzGerald Law Company 61.0 C+ 10 Boston
Warner, Federico & Ryan LLP 24.0 F 10 Boston
The Law Offices of Sean Cole 0.0 F 10 Worcester
Tyner Law Offices 0.0 F 10 Chelmsford
Ballin & Associates, LLC 90.0 A+ 9 Foxborough
Office Locations 1 offices
Headquarters
Northborough, MA
96 West Main Street, 01532

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Misty
Misty Firm Data Analyst Top Law Dog