24F
Sophistication Index

Irell & Manella

Irell & Manella LLP is a nationally recognized complex litigation and IP law firm. We serve clients worldwide. In just one example of our successes for clients, Irell delivered $1.7 billion to TiVo in…

HQ Los Angeles, CA#204 of 389 Attorneys 1 irell.com Est. 1941
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Irell & Manella is a Los Angeles, California-based personal injury firm running 5 technologies across 5 categories. Key investments include Google Analytics for analytics, DocuSign for documents & Mimecast for email security. Ranked #378 among 7,198 firms in the Awareness-Only Firms segment, Irell & Manella outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
94.8% Percentile
#378 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Analytics 1
Google Analytics
documents 1
DocuSign
Email Security 1
Mimecast
file_storage 1
Box
Security 1
Duo Security
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Rfbllp 24.0 100.0% Awareness-Only Firms
Hirschler 24.0 100.0% Awareness-Only Firms
Shutts 24.0 100.0% Awareness-Only Firms
Ropers 24.0 100.0% Awareness-Only Firms
WEINBERG, WHEELER, HUDGINS, GUNN & DIAL, LLC 24.0 100.0% Awareness-Only Firms
Severson & Werson 24.0 100.0% Awareness-Only Firms
McDonald Hopkins LLC 24.0 100.0% Awareness-Only Firms
Plunkett Cooney 37.5 98.6% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Irell & Manella 24.0 F 1 Los Angeles you
Raymond E. Frost & Associates 0.0 F 10 Fremont
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
DP Injury Attorneys 55.5 C 10 San Diego
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
Los Angeles, CA
1800 Avenue of the Stars, 90067

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Misty
Misty Firm Data Analyst Top Law Dog